“It's not technology that drives me; it's creative problems that need solutions.”
Matthew Rolston is an American photographer, creative director and designer based in Los Angeles. Rolston is known for his signature lighting techniques and detailed approach to art direction and design, and has been repeatedly identified throughout his career with the revival and modern expression of Hollywood glamour. He has created some of the most iconic celebrity portraits in recent decades.
After studying illustration, photography and film at the Art Center College of Design in Pasadena, California—the school has since awarded him an honorary doctorate for his contributions to the field of photography—Rolston was “discovered” by Andy Warhol for Interview Magazine. Shortly after, he began shooting covers and editorial assignments for founding editor Jann Wenner of Rolling Stone. Soon, other well-established publications began to recognize Rolston’s work, including Harper’s Bazaar, Vogue, Vanity Fair, W, GQ, Esquire, Cosmopolitan, O: The Oprah Magazine, and The New York Times.
Extending his vision beyond still photography into the moving image, Rolston began conceiving, writing and directing music videos and television commercials for such diverse clients as Madonna, Janet Jackson, Christina Aguilera, Beyoncé, L’Oreal, Revlon, Esteé Lauder, Clairol, Levi’s, Pantene, Elizabeth Arden, Gap and Polo Ralph Lauren, among others.
Rolston’s work has also appeared as a guest expert on a spectrum of beauty-oriented broadcast programs, from Bravo’s Shear Genius and Make Me a Supermodel to America’s Next Top Model. His experience and knowledge has brought him, with the help of Culture + Commerce, to develop a lighting project for The Redbury Hotel Hollywood, an sbe property.
As a creative director, Rolston also works in the area of experiential design, including hospitality, product design, and new media ventures bringing his experienced eye to developing everyday products.