"True, we’re in the business of creating sustainable products. But our true mission runs deeper: we strive to change the way consumers think about their purchasing decisions."
Isaac and Jaime Salm
MIO Is a Philadelphia-based design studio co-founded by brothers Jaime and Isaac Salm. MIO is dedicated to transforming culture through the design of sustainable products that are both beautiful and affordable. Founded in 2001 by the personable Salm brothers, MIO seeks to bridge the gap between business and sustainability to transform sustainable products into desirable products. MIO considers materials in terms of their function and their aesthetic value, and their designs accentuate and reveal the sustainable materials used in production.
Born in Medellín, Colombia, Jaime Salm was always interested in the arts and sculpture. He studied at several art academies with independent artists and local architects. He received a BA in industrial design in 2001 from The University of the Arts in Philadelphia. Jaime founded MIO upon his graduation and achieved early recognition, winning the People’s Choice Award in 2002 for the Need International Design Competition sponsored by Core 77, for his collaboration in Fibrid. In 2005, his designs were recognized with the Best Collection Award at the New York International Gift Fair. His work is part of the Cooper Hewitt National Design Museum’s permanent collection. He has been a guest speaker at the Pratt Institute and Parsons in New York City, The University of Pennsylvania, The University of the Arts in Philadelphia and TCDC in Bangkok.
Jaime’s younger brother and business partner, Isaac, was also born in Medellín, Colombia. He received a BA in business administration in 1999 from the University of Miami. He graduated with honors as a double major in economics and finance. After graduation, he began working with the Kimberly-Clark Corporation, wherein he held a variety of positions. As the business managing director at MIO, Isaac has developed innovative marketing and merchandising strategies. He is responsible for the administration of both MIO’s operational and manufacturing activities, as well as MIO’s consulting business. He serves on various boards in both privately held businesses and not-for-profit organizations in Colombia and the United States.
The MIO CultureLab is an atelier for sustainable design, delivering desirable and eco-intelligent interactions, services, products and environments for a broad range of clients. Recognizing that accomplishing sustainable goals can be complex, the Lab focuses on delivering solutions that bridge existing infrastructures with the demands and opportunities of the emerging sustainable economy. They provide the necessary tools and information to develop profitable and sustainable solutions for any organization.
MIO’s designs are internationally recognized and have been included in numerous magazines, television shows and museums worldwide including the Cooper Hewitt National Design Museum in New York City, the National Building Museum in Washington DC, the Museum of Scotland in Edinburgh and VIA/Industries Francaises de l’ Ameublement in Paris. On a commercial level, MIO has also designed an eco-friendly outdoor collection for Target which featured recycled and recyclable products.