Yves Béhar / fuseproject

"The simplest definition of design is how you treat your customer. If you acknowledge their intelligence, and treat them well from an environmental, emotional, and aesthetic standpoint, you're probably doing good design."

Yves Béhar / fuseproject

Yves Behar


Yves Béhar is a designer, entrepreneur and a sustainability advocate.  The founder of fuseproject, a San Francisco and New York-based design agency, his award-winning designs in the areas of technology, furniture, sports, lifestyle and fashion have made him one of the most influential industrial designers working today. Béhar brings a humanistic approach to his work with the goal of creating projects that are deeply in tune with the needs of a sustainable future, connected with human emotions and which enable self-expression. He also considers himself a futurist, passionately optimistic about the possibilities of new technology.

Examples of Béhar’s diverse projects include a partnership with Aliph, the company behind the iconic best-selling “Jawbone” mobile phone headset; “LeCube,” a set top box for France’s premier digital TV brand Canal +; a recycling project for Coca Cola; a new identity and strategy for iGoogle’s home page; “MINI-Motion,” a new brand for BMW’s MINI Cooper; the LEAF light and other furniture projects for Herman Miller, and the NYC Condom for the department of Health of the City of NY.  He designed the world’s first $100 “XO” laptop for Nicholas Negroponte’s One Laptop Per Child (OLPC) organization, which aims to bring education and technology to children in poverty-stricken areas. Béhar believes in the power of design as an agent of change. He is passionate about the concept of ‘Design for Good’ and believes that design can positively impact the world around us.

Béhar was born in Switzerland and studied industrial design in Europe and the U.S. His international background has served many of his commercial clients well as he has created some of the most visionary and appealing designs of the 21st century. He moved to San Francisco at a moment of immense technological innovation and credits the move and the culture there with a strong influence on his work as a designer. The combination of technological innovation and design, or the notion of design ‘from the inside out’ is a hallmark of Béhar’s work. He considers not just the appearance, but the relevant functional purpose and emotional appeal of the product itself.

Béhar’s prodigious talents have produced everything from a groundbreaking LEAF LED lamp for Herman Miller, to a line of lifestyle goods for MINI Cooper. In a collaboration brokered by Culture + Commerce, he reimagined the packaging for PUMA, which has saved the company millions of dollars and contributed greatly to their sustainability initiatives.  He has been credited with reinventing Birkenstocks, has designed for Bernhardt’s Global Edition and for Swarovski, and has worked with such firms such as Disney, Nike, Target, Nissan and Toshiba, to name a few.

Yves Béhar’s innovative designs have garnered more than 150 awards and his work is in the permanent collections of museums including the Musée Nationale d’Art Moderne/Centre Pompidou, the MOMA, the Munich Museum of Applied Arts and the Chicago Art Institute.  He speaks regularly on design and sustainability and has addressed audiences at TED and Davos.